Problem: The glaciers are dying due to climate change and Evian’s days are numbered.
Solution: Evian rallies its biggest fans to save its glaciers from global warming.
Poking fun at the fancy schmancy crowd who drinks the water, "Betty" convinces her friends to stop global warming so they can save Evian.
Betty offers less attainable ways to save the glaciers. It's the thought that counts.
Instagram posts link to Savetheglaciers.com where people can learn how to support Evian's efforts and really reduce their carbon footprint.
CW: Barrett Colhoun