To drive awareness and sales for its 2018 collection, Mansur Gavriel ran ads in Instagram Stories, Instagram feed and Facebook News Feed, driving 16.5X more clicks to the website compared to the previous year’s show.
We partnered with Mansur Gavriel to promote their “See Now Buy Now” fall collection at New York Fashion Week. Together, we developed a “full-funnel” digital strategy to highlight the brand. It ran a campaign in several phases to promote its collection, acquire new customers and drive sales.
All of the content was shot on mobile to create “ephemeral” ad creative, which used Instagram effects like rewind and Boomerang. Showcasing small details like the invitation and bedazzled shots of their collection makes the creative feel more unfiltered, authentic, and playful.